To create a short video that highlighted the success of the FIFA 12 game launch.
With the release being at midnight, we filmed in the very early hours on Oxford Street, London to capture some very happy fans.
Footage was captured on the lead up to the launch, the POS being designed and built and then on the actual launch night. All edited together with some key facts and messages about the success of the game launch.
Live footage, After Effects graphics, edited together in FCP
Reach EA showreel
EF Efekta video