To create a short video that highlighted the success of the Battlefield 3 game launch.
With the release being at midnight, we filmed in the very early hours at HMV and Game to capture those keen fans.
Footage was captured on the lead up to the launch, the POS being designed and built and then on the actual launch night. All edited together with some key facts and messages about the success of the game launch.
Live footage, After Effects graphics, edited together in FCP.
FIFA 12 launch
Reach EA showreel
EF Efekta video