The brief was to create two videos for Wolters Kluwer, a tax and accounting software and services to accountants firm. The product that needed demonstrating was called 'Portal' - a cloud based, secure document exchange system which accountancy practices use to communicate with their clients, send tax returns and personal messages.
The two videos needed a slightly different message; a one minute ‘why should I use it’ video and a two minutes 30 seconds 'how to use' animation.
Using a combination of motion graphics and portal screen shots, we animated both videos to appear in a similar style with an accompanying voice over and composed music track.
For the 'how' video, we decided upon a simple demonstration video that showcases the product by using screengrabs but with key messages and graphics to reinforce the main messaging.
However for the 'why' video, we felt that we could take this idea further and although we could show screengrabs and captures of the product, the main messaging would be conveyed using infographics and kinetic text. This approach keeps the video very simple to understand without feeling like a ‘step-by-step tutorial’ video.
2D animation with music composition and voice over.
Created using After Effects.