A key element of the brief for this Mode of Action video for a new product from GSK, was to emphasise the need for action to protect children from a global problem, as well as communicating the science.
To date this is the project that has brought together the most in terms of production techniques in a single piece of work. With live footage, 3D models, 2D compositing, voice over production, music composition and DVD authoring.
Modelling and animation was created in Softimage, with the live action, subtitles & motion graphics composited in After Effects.
“I can highly recommend the work that Kaye and her team at Drum Studios develop. I have worked with her on a number of projects and will continue to do so in the future, as a result of her ability to understand the needs of the project. Her dedication ensures the projects are always to an exceptionally high level and the results always impress.”
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Matt Leeming | Group Account Director
PAN Advertising | Richmond-upon-Thames, Surrey
Product Demo video
Mode of Action