'Mode of Action' pharmaceutical video to demonstrate the efficacy of the drug.
Created mainly as a 3D animation with graphics and text overlays this 'Mode of Action' pharmaceutical video quickly and effectively demonstrates the effects of a medical condition and the efficacy of new drug from GSK designed to target it.
3D medically accurate models, with a composed music track and voice over. Subtitles were used for a non audio version and to allow for translation
Created using a combination of Softimage and After Effects.
Product Demo video
Mode of Action video