Fidelity Information Services (FIS) as part of their 'Close the Gaps' campaign required vox pops to be filmed in and around central Sydney at the end of 2015. The aim was to ask members of the public about the relationship consumers have with their banks and services offered in the current financial climate. FIS have been instrumental in the development of the Australian banking industry in recent years and use vox pops to analyse consumer response to technology and the current banking infrastructures.
Drum have pre-established relationships with trusted crew in Sydney. Logistics and crew books were all orchestrated from Drum HQ in Farnham, Surrey. This time round, due to the nature of filming, for the most part in public areas, filming permits were organised with four council organisations in and around Sydney. Editing was completed in Drum's in house edit suites once rushes were returned from Australia. Drum worked with the client, to establish the flow and provide rough and fine cuts pre-completion.
Live interview footage filmed on location in central and suburbs of Sydney, Australia. Logistics, crew, film permits all secured from via Drum HQ in Farnham.
Shot using the Sony C100 with hard wired sound. Edited using Premiere Pro CC and animated using After Effects.
"It went fabulously well. The videos looked great and I appreciate the responsiveness. I was very happy with the output and we will be coming back to you shortly with our next project. Please pass on my thanks to everyone involved in these projects (including the person who makes those muffins!)"
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Richard Cooper | VP, International Marketing Strategy
FIS | Watford, Hertfordshire
FIS Innovation Hub