Search Engine Marketing (SEM) is shorthand for promoting your website – gaining traffic and visitors through a combination of paid and unpaid activities. SEM (which incorporates SEO) is about taking a broad view of the organisation’s objectives for the website and crafting an achievable strategy, both on and off-page to bring more visitors to the site.
We provide detailed expert site audits, competitor analysis, Social Media Strategy, Community Management, digital marketing, traditional PR and more – all aimed at developing a solid and diverse foundation to build your website’s reputation upon.
We will never promise to get you to number one in Google page rank – beware of those that do! “Guaranteed #1 in Google” is technically possible, but only for a week or two before your website sinks without trace, and with a permanently damaged search ranking to boot. There’s no quick fix for SEO, gaming the system will always result in poor long term performance.
What we will promise is to use the latest on and off-page techniques for promoting your website through genuine organic SEO. It takes time and perseverance, but ultimately it is the best way to go – the Search gods reward hard work and patience.
An overarching digital strategy that includes SEM, SEO and SMO is the best foundation for a successful website launch. Our digital strategy team have the expertise and experience to look at your web project from a ‘big picture’ perspective that gets results (without promising the moon).
Talk to us about SEO.
All I can say is that everything you need from logo / corporate image design through to SEO optimisation, all at Drum ensure that everything I ask of them is carried out on time, on budget and more importantly very well indeed. Always offering alternatives or improvements to my ideas is also welcome as they are the pro's. Keep up the good work and a big thank you for everything over the years. Long may it continue."
When someone visits our site we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting our website. We will not associate any data gathered from this site with any personally identifying information from any source.
If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.
The table below explains the cookies we use and why.
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ShareThis _unam This third party cookie is used by the ShareThis service and allow you to use the Share buttons on each page across various social networks such as Twitter, Facebook etc. The “_unam” cookie monitors web pages viewed, navigation and time spent on each page. The ShareThis service only personally identifies you if you have separately signed up with ShareThis and given them your consent. Further information about this cookie can be found here:
We recognise that our day to day operations inevitably impact on the environment in a number of ways and we work to reduce any potentially harmful effects of such activities whenever we can.
We have widely adopted a 'paperless' approach to business communications. Our web based IT systems substitute for paper messages and very often travel. We teleconference and video conference at every opportunity and we view conservation of resources and the environment as a basic business necessity.
Specifically, Drum will: