Search Engine Marketing (SEM) is shorthand for promoting your website – gaining traffic and visitors through a combination of paid and unpaid activities. SEM (which incorporates SEO) is about taking a broad view of the organisation’s objectives for the website and crafting an achievable strategy, both on and off-page to bring more visitors to the site.
We provide detailed expert site audits, competitor analysis, Social Media Strategy, Community Management, digital marketing, traditional PR and more – all aimed at developing a solid and diverse foundation to build your website’s reputation upon.
We will never promise to get you to number one in Google page rank – beware of those that do! “Guaranteed #1 in Google” is technically possible, but only for a week or two before your website sinks without trace, and with a permanently damaged search ranking to boot. There’s no quick fix for SEO, gaming the system will always result in poor long term performance.
What we will promise is to use the latest on and off-page techniques for promoting your website through genuine organic SEO. It takes time and perseverance, but ultimately it is the best way to go – the Search gods reward hard work and patience.
An overarching digital strategy that includes SEM, SEO and SMO is the best foundation for a successful website launch. Our digital strategy team have the expertise and experience to look at your web project from a ‘big picture’ perspective that gets results (without promising the moon).
Talk to us about SEO.
All I can say is that everything you need from logo / corporate image design through to SEO optimisation, all at Drum ensure that everything I ask of them is carried out on time, on budget and more importantly very well indeed. Always offering alternatives or improvements to my ideas is also welcome as they are the pro's. Keep up the good work and a big thank you for everything over the years. Long may it continue."