Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is shorthand for promoting your website – gaining traffic and visitors through a combination of paid and unpaid activities. SEM (which incorporates SEO) is about taking a broad view of the organisation’s objectives for the website and crafting an achievable strategy, both on and off-page to bring more visitors to the site.

We provide detailed expert site audits, competitor analysis, Social Media Strategy, Community Management, digital marketing, traditional PR and more – all aimed at developing a solid and diverse foundation to build your website’s reputation upon.


We will never promise to get you to number one in Google page rank – beware of those that do! “Guaranteed #1 in Google” is technically possible, but only for a week or two before your website sinks without trace, and with a permanently damaged search ranking to boot. There’s no quick fix for SEO, gaming the system will always result in poor long term performance.

What we will promise is to use the latest on and off-page techniques for promoting your website through genuine organic SEO. It takes time and perseverance, but ultimately it is the best way to go – the Search gods reward hard work and patience.

Search Engine Marketing

  • Campaign design & management
  • Press releases
  • Guest blogging
  • PPC strategy
  • Directory & awards submissions
  • Competitor analysis
  • Adwords management
  • Social ads

Search Engine Optimisation

  • On-page ranking – URL,
    keyword themes & markup
  • Accessibility (sitemap & robot files)
  • Indexability & algorithmic penalties
  • Site crawl & page titles
  • Back link trust & optimisation
  • Site performance – page size & load
  • Analytics & webmaster tools
  • Competitor analysis

Social Media Optimisation

  • Social Media strategy
  • Content calendar design
  • Creation of shareable content
  • Content sharing facilitation
  • Engagement reward strategies
  • Proactive content sharing
  • Community management
  • Search Engine Optimisation (SEO)
  • Website audits
  • On and Off-Page strategy
  • Competitor analysis
  • Online community management
  • Social Media strategy
  • Social Media management
  • Social Media Marketing (SMM)
  • Pay-Per Click (PPC) strategy
  • Pay-Per Click (PPC) management
  • Mobile search
  • Behavioral retargeting
  • A/B testing
  • Keyword audits
  • RoI management
SEM & SEO Services

An overarching digital strategy that includes SEM, SEO and SMO is the best foundation for a successful website launch. Our digital strategy team have the expertise and experience to look at your web project from a ‘big picture’ perspective that gets results (without promising the moon). Talk to us about SEO.

All I can say is that everything you need from logo / corporate image design through to SEO optimisation, all at Drum ensure that everything I ask of them is carried out on time, on budget and more importantly very well indeed. Always offering alternatives or improvements to my ideas is also welcome as they are the pro's. Keep up the good work and a big thank you for everything over the years. Long may it continue."

Stephen Bishop | Founder
Stephen Bishop Suiting | Woking, Surrey
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Contact us

Telephone: 01252 734616

Email: studio@wearedrum.com

Email: studio@wearedrum.com Drum Studios Ltd, The Oast House, 5 Mead Lane, Farnham, Surrey, GU9 7DY, UK
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We are looking for a PHP developer to join our team. You should have a minimum of 3 years PHP commercial experience, know about Linux system administration, cloud & physical hosting setup and have excellent communications skills.

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If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

 

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Environmental Policy

We recognise that our day to day operations inevitably impact on the environment in a number of ways and we work to reduce any potentially harmful effects of such activities whenever we can.

We have widely adopted a 'paperless' approach to business communications. Our web based IT systems substitute for paper messages and very often travel. We teleconference and video conference at every opportunity and we view conservation of resources and the environment as a basic business necessity.

Specifically, Drum will:

  • Operate a car sharing policy for all staff.
  • Encourage a cycle to work policy for all staff.
  • Ensure that our policies are implemented by all staff and help them understand the relevant aspects of the policy through guidelines, regular communications and action plans.
  • Promote the recycling of office materials and items purchased and use recycled materials wherever possible.
  • Minimise waste in operations and product development, and conserve resources through efficient use and planning.
  • Regard environmental regulations, laws and codes of practice as the minimum standards of environmental practice.
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