What tips would you give to somebody who is looking to get started in digital media?
Get a good understanding of what is out there. Get a good awareness of what are the current and macro trends. Get involved in blogs, forums and meetups. Get a good feel for what is good and bad practice. Get a good mindset to try new tools and methods. Find sites and apps that inspire you. Find organisations or people that inspire you..
What challenges does agency work bring?
You need a mindset to lead and work in an agile way. Because of the fast pace of multiple projects you have to be headstrong, build a good relationship with the clients and have clear strategy.
Do you think you’ve found a working environment that suits you?
I like to think on my feet and take creative leaps. I like a challenge so I don’t get too comfortable. Suits me Sir..
How did you get into digital? Was there a defining moment, and if so, how did it shape your role?
My first job was to design digital interfaces for Home appliances. That was the beginning. Taught me the basic fundamentals of man machine interfaces. To study and understand the users needs, understand the business goals, then design and adapt the technology to match.
What one word would you use to describe yourself?
Who had the greatest influence on you during your career?
The one who inspired me and created vision
Describe a typical day in your childhood.
Take things apart to see how they work and not really put them back together properly.
As a child, what did you want to be when you grew up?
If you could live in any other time, when might that be?
Egypt, 4th dynasty
When did you get your first doll?
Age 8. The A-team. Action men. Shut up, fool!
When did you find out that life is not fair?
At the end of Game of Thrones season.
If you could be or do anything else – what?
A futurist like Michio Kaku or a physicist like Brian Cox. I love all that stuff. I have many theories and complex questions that I would like to discuss.
What one word would your friends use to describe you?
What are you most proud of?
Moving to a foreign country and learning a new language
What do you dislike most about yourself?
I often over analyse things
What do you dislike most in others?
What’s your weirdest habit, superstition etc.?
I open bananas from the centre like a gorilla
Where do you go for inspiration
Pinterest or my guitar
What has been the happiest day of your life?
Kefalonia, on the sea, beautiful bright blue water, white beach cove. private speed boat, Fresh melon, peaches and tomatoes, Cold beer. Loved one’s.
What’s one thing you have to keep stocked in your fridge?
Not sure about the fridge but plenty of good wine is a must.
Why would a client love you or maybe just want to work with you?
Because I can create a vision of how things could be. But more importantly design better experiences for their customers.
Do you have a pet?
Yes. White schnauzer called lily
How do you maintain a work/life balance?
By enjoying my work and creating cool stuff. Enjoy life, eat good food and drink nice Italian wine.