Monthly Archives: May 2016

Blog post | Q&A with Aimee Macleod – Digital Project Manager


What tips would you give to somebody who is looking to get started in digital media?
The world of digital can at first be daunting, but not letting that overwhelm you can open some incredible magical doors not only to your career and personal interest, but the world in which we live in today. My newbie tips would be to…

  • Stop beating yourself up for not knowing what on earth everyone is talking about….
  • Rome was not built in a day; give yourself time to feel confident planning a digital project.
  • Whatever it is, it can be fixed.
  • Whatever it is, it is possible.
  • Be bold. Go big with your ideas and do not be afraid to be heard.
  • If you are not sure – ask. There is always a techie keen to share their knowledge.
  • Take time to understand design and aesthetics of what makes something look good.
  • Do not devalue user experience, understand why something feels good to interact with.
  • Don’t be offended at the standard grunt a developer might give you when you ask to make an amendment…

How did you get into this business?
My extremely talented older brother is a wildlife cameraman. He got me a part time job in my late teens at the company he was working for at the time and suddenly all my interests were engaged.

I’ve always loved organising and managing events and projects but I’ve always had a creative imagination and a need to be in this environment.

What challenges does agency work bring?
Agency life can bring many challenges, both good and bad.

When you are busy – you are b-u-s-y.
Nothing stops just because it’s closing time, more so in a global digital sense.
Equally, when you are quiet (that one time back in 2005) you are situated in the most creative environment surrounded by talented individuals usually willing to skill share in areas which might interest you.

Often work must be turned around very quickly, with a busy studio and half a brief missing, on a cut budget. It can be stressful at time and can push you out of your comfort zone. Finding a work/life balance early on is crucial. You must learn to accept the good with the bad, learn from your mistakes and pull your socks up ready for the next round.

What one word would you use to describe yourself?
Excitable!

As a child, what did you want to be when you grew up?
Air Hostess… Art Therapist…. Travel Photographer… School Photographer… Wedding Photographer…Photographer…! VET…. ! Cat Cuddler…. Director.. Camera Man….I wanted to be all of the things until I was in my late teens and digital slapped me in the face with a wet kipper. Being a bit of a bossy pants, becoming a Digital Project Manager now makes sense!

What teacher had the greatest impact on you?
Miss Stanley, my secondary school art teacher. She taught me that perfection is not possible, but that the values required to strive for perfect should provide a good standard to start off with…

Did you have pets?
Yes. What’s life without a furry companion? I have a ginger cat called Beans. Beans meanz Heinz!
He is a complete pansy.

When did you learn there was no Santa Claus?
I’m not sure I understand. Please could you repeat the question?

If you could live in any other time, when might that be?
In a heartbeat, I would spend a day living as a 1950’s housewife.
The excitement of technology in the home, consumerism starting to grow and the now novel thought that women belong in the kitchen while the men go out to work just fascinates me.

What do you dislike most about yourself?
I’m incredibly indecisive. I think it would be that or that I am a perfectionist.
Or that I can sometimes procrastinate over the big decisions and pay far too much attention to the small ones.
Actually, I think it’s self-doubt.

No – actually it’s my inner monolog I dislike the most.

What do you dislike most in others?
People tellin’ porkies.

What’s your weirdest habit, superstition etc.?
I didn’t realise this wasn’t a ‘thing’ until recently. My family have never cut their hair or nails on a Friday or a Sunday as something bad might happen in the family. Have never and will never break this superstition.

What is the one thing you have to keep stocked in your fridge?
Kaye and I share a mutual love of crème caramels. There will always be some in my fridge for a Friday treat!

What is the biggest challenge for project managers?
Project Management is an incredibly rewarding and fulfilling role because it challenges you.
You must wear many hats and be ready to change at any given moment.

You must be both agile and strong in order to maintain momentum, morale, clarity and objectives through all stages of a production.

You must trust the team you work with hugely and know when to heat up and when to cool down.

Being a project manager, you are the face to the client. When all goes to plan and budgets and timelines work beautifully, this is not a bad thing. When things aren’t so rosy, the PM is first up on the firing line.

I can’t imagine a more ‘keep-me-on-my-toes’ job and I love it!

What do you like most about your job?
Working in a small out of London agency is the most rewarding, because you have the freedom and scope to put your own stamp on a production. Whether that is streamlining processes, working out new systems, bringing in ideas or getting involved in the creative production. At Drum you will always be rewarded for working hard.