Monthly Archives: September 2014

Blog post | Website Of The Year Nomination

Our latest website development; for Camerich designer sofas and furniture, has received a nomination in the ‘Shopping’ category for the prestigious Website Of The Year awards. We’re up against the likes of Amazon, Argos, Debenhams, Ebay, Gumtree, HotUKDeals, John Lewis, Marks & Spencer, Ocado and Tesco. So some fairly stiff competition for votes!

There are two prizes up for grabs: Most Popular, and Best Website of the Year. The ‘Best Website’ will have scored highest on content, navigation, design and recommendation intention. The ‘Most Popular Website’ will have garnered the most votes.

Realising that eCommerce and online showrooms are an essential component of a forward looking retail business, and having reached the limitations of the WordPress platform that their previous site was built upon; Camerich decided to go ahead with a custom coded product browsing website with full CMS features, to replace their existing WordPress development.

Camerich is a modern designer furniture brand with a large range of contemporary pieces on offer, but the core business is modern, modular sofas. The new website showcases their 32 sofa ranges, each range with up to 36 individual components as well as pre-built combinations. Each can be selected online, skinned in any of the 74 fabrics and leathers on offer and viewed from alternative angles. We textured and rendered around 45,000 3D images to achieve this.

Another important component of the design brief from Camerich was to design a website that communicates their brand values effectively. Camerich is a global brand with over 90 stores in 42 countries but they are relatively new to the UK. As part of a wider brand campaign that includes extensive newspaper and magazine advertising, we designed the website to be understated, modern and free of unnecessary ornamentation – just like their furniture.

We’re awaiting the winners announcements from Website Of The Year with anticipation, could Camerich pip Amazon, Tesco or Ebay to complete a David and Goliath story? We’ll have to wait and see.

Until then, check out here and, @wotyuk and – and don’t forget to vote in the Shopping category!