Monthly Archives: August 2014

Blog post | Is web jargon really necessary?

There are a large proportion of web development companies that like to use jargon on a daily basis and although it may make internal briefing and scoping of a project easier and quicker, there is no need to inflict such mind boggling “geek speak” on a client.

Most clients, to help you understand their business, kindly dumb down their industry terminology and jargon so that you understand their objectives clearly. So if they don’t talk you through the difference between formation damage & formation pressure, why do we feel the need to talk them through whether we will be using JQuery or XHTML?

Jargon explained brain

We prefer to keep things simple. If the client clearly understands, then their expectations are easier to manage. So, just in case you’re unlucky enough to work with a development company who insists on bombarding you with all this jargon, below is a simple explanation of what they really mean!

How accessible is our website to users with disabilities

They are all just types of programming languages used to pull data from databases. This data is then translated by the programming language and turned in to HTML.

AJAX combines HTML & CSS with JavaScript to tie it all together. Sorry, more jargon… Let me try again. Ajax scripts can run after a page has loaded, without reloading the other content.

Simply put, this is the part that the visitor can’t see. It generally includes the information structure, any applications and, where applicable, a CMS (see below!)

Below the fold:
The ‘fold’ is the position on a page where the majority of browsers will begin to scroll therefore content positioned “below the fold” is not seen when the page first loads.

Breadcrumbs are a series of text links that show the visitor where they are on the site. Normally found at the top of sites, it shows the route taken to get to the page you are on.

A CMS, or ‘Content Management System’ for short, is a facility to allow you to update content on your website such as text, images, links, PDF downloads etc. These can be off-the-shelf packages such as WordPress, Drupal or Joomla, or a bespoke (custom coded) system.

DNS stands for Domain Name Service. When someone types in your web address, the DNS server translates that to an IP of the server that you are hosting on.

It’s a system for putting files online.

Making plain text link to another section of your site or an external site.

IP Address:
Stands for ‘Internet Protocol Address’. Every computer connected to the Internet has an IP address. It’s just a unique name/number for each connection. If you’re asked what yours is, simply Google ‘What’s my IP’ and Google will tell you.

Search Engine Optimisation is the process by which pages are built and tweaked to increase visibility in search engines.

A wireframe is a visual representation of a website. It presents proposed functions, graphic elements, structure, and content of a website with simple line drawings. The ultimate aim of a wireframe is to focus the attention on the users’ journey through the site rather than getting caught up in the design.

We take pride in excellent communication, particularly in areas of web development that might on the surface seem complicated. Based on customer feedback we think you’ll find us a refreshing alternative to the usual IT-speak loving development houses. Contact us for more plain English.